Marketing and growth from e-mails to analytics and SEO

Built a B2B acquisition system in Claude Cowork
- AI
- Claude Cowork
- PHP
- CRO
Refactored a legacy WordPress multisite for a new European market
- WordPress
- PHP
- i18n
- Claude
Analysed DAC7 reporting obligations for an e-commerce platform's new features, reviewing its PHP source and data model
- PHP
Fixed sudden email bounces by correcting SPF and DKIM records after German providers tightened their requirements
- Email deliverability
- DNS
Moved several hundred domains to a German wholesaler, cutting costs up to 80% and over EUR 2,000 a year
- DNS
Migrated a client from Google Analytics to Plausible, dropping the cookie banner
- Plausible
- Google Analytics
- GDPR
- Web analytics
Introduced a frictionless after-sales email survey for a Germany-wide rental platform, timed a week after each rental
Implemented a GDPR audit on a German booking portal, wiring external embeds through consent and localising Google Fonts
- GDPR
- HTML
- JavaScript
Headed the creation of an internal onboarding handbook for new staff
- InDesign
Migrated a legacy app's transactional email to Mailersend, lifting templates out of PHP and into a WYSIWYG editor
- MailerSend
- Email deliverability
Migrated several sites into and from a WordPress multisite network
- WordPress
- PHP
- Multisite
Operated an IT support service in Cologne
Cut a rental booking form from twenty fields to an eight-field wizard, lifting conversions 33%
- CRO
- PHP
- JavaScript
Migrated an e-commerce platform's transactional SMS to Twilio after its German provider shut down, modularising the legacy code
- Twilio
- PHP
- WordPress