Planned and built an AI-powered B2B acquisition system

A Germany-wide franchise with physical locations run by franchisees was looking to expand to neighbouring markets.

I built them an automated franchisee acquisition system that uses email, online ads, and physical mailings.

AI
Claude Cowork
PHP
CRO

I was able to build this as a Claude Cowork workflow in record time:

An address workflow collecting addresses using Google Places based on strategic criteria like closeness to population centers
A mailing workflow sending addresses and PDFs to a mailing service
A landing page providing custom-tailored information to potential franchisees

Faster and cheaper than traditional approaches

When getting started in a new market or acquisition method, building workflows like these in plain text can be far more efficient and fast than using spreadsheets, or coding an outright app.

Parameters, flows, and formats in an AI workflow can be easily adjusted by non-technical people.

Because the prompts are plain text, they can be picked up half a year later with practically no learning curve.