Storytelling, brand identity and content systems

Led marketing, re-branding, digital growth and a design relaunch
- AI
- Claude
- Geomarketing
- Video
- 3D
- InDesign
Built an AI copy system for an organic food brand: structured briefings, EU-compliant text, resizing across formats and languages
- AI
- Claude
Created SpaceBear, an illustrated world for Wheaty's children's snack range, spanning packaging, film and merchandise
- Illustrator
- Photoshop
- Video
Planned and produced an emotional mission statement video for Wheaty
- Video
Devised geo-located campaigns within 15 km of the supermarket branches taking on Wheaty products, supporting each launch cheaply
- Geomarketing
Headed the creation of an internal onboarding handbook for new staff
- InDesign
Ran a parkour-themed Wheaty campaign around athlete Waldi Muller, producing ad clips and social advertising
Orchestrated a social media recruiting campaign for Wheaty that produced excellent results in real-world applicants
Oversaw a seasonal vegan BBQ campaign for Wheaty across French video ads and German visuals
- Video
Ran social media advertising for Wheaty's online shop, launched in summer in time for barbecue season
Launched a storytelling initiative on ethical sourcing, getting suppliers to share the stories behind their ingredients