Storytelling, brand identity and content systems

Headed marketing and digital growth at a German organic brand

Set up an AI copy editing system for a food industry PM workflow

Created an illustrated world for a sub-brand of vegan snacks

Planned and produced an emotional mission statement video for Wheaty

Devised a geomarketing campaign to support retail product launch

Designed an internal onboarding handbook

Ran a parkour-themed ad campaign for Wheaty

Orchestrated a recruiting campaign on social media

Oversaw a seasonal vegan BBQ social campaign

Ran social media advertising for a vegan brand's online shop

Initiated a storytelling initiative around ingredients & sourcing