Experience in the organic food industry

I grew up in a southern German organic food startup and have been doing work in the industry ever since: digital platforms, marketing, packaging design, pricing and sourcing, with a focus on the German-speaking and European markets.

Having been involved in 50+ organic product launches, I have experience doing the best possible work while dealing with certification and label requirements, ever strengthening "green claims" limitations, thin margins, long lead times and the reality of competing with conventional brands on the same shelf.