Experience in organic retail

Over the course of my working life I have provided IT and marketing services to several organic retailers in Britain and Germany. Working in marketing and IT for Wheaty I interacted with, and prepared advertising campaigns for, organic wholesalers across Europe.

I have a decent idea of what running an independent organic store entails - the work of product selection, the pressure on pricing, and the constant challenge of customer retention against supermarkets, larger chains and online competition.