From 2024 to 2025, I headed Wheaty's marketing and digital growth and led a number of initiatives. I
led a re-branding and packaging relaunch for new supermarket sales channels...
introduced Facebook/IG ad campaigns with fresh messaging, some of them with geotargeting to support local product launches...
...managed a distributed, remote marketing team and implemented AI and Adobe Express workflows in the department...
... introduced video for social and sales campaigns...
... coordinated and art-directed external videographers and influencers...
...3D modelled a trade show booth implementing the new brand identity...
... it worked out really well in the real world!...
...created a presentation to loop at the booth...
...experimented with even more graphic, emotional
messaging highlighting core USPs...
...and modern social storytelling formats like using negative comments as starting point for content.
